GASTRONOMY EVENT PLANNING IN LARISSA CITY THROUGH PARTICIPATORY PRACTICES
Dimitris Karagiannis (firstname.lastname@example.org), Chief Executive HARCOS Company, PhD Candidate UTH
Theodore Metaxas, (email@example.com) Assistant Professor Department of Economics UTH
Friday, 31.3 19.30 – 21.30, Mylos tou Pappa
The workshop will be focused on the devise of a marketing plan for a gastronomy event in the city of Larissa and it will be based on participatory practices, the importance of local gastronomy as a tourism-boost factor for the area and the enhancement of Larissa’s tourism brand. The workshop will be based on the fact that the local gastronomy has become an important dimension of any destination, contributing substantially to the authenticity and the anticipated strengthening of any local economy.
By taking into consideration that a successful tourism destination is partly evaluated by the “positive discoveries” of visitors, the amount of money spent per inhabitant and the prospects of revising that destination, we understand the importance of gastronomy and its potential contribution to the previously mentioned domains. It is also worthy to note that national or regional gastronomy may be among the most important cultural expressions. In addition, on a more practical level the national identity is reflected on the food experiences that are offered. The ways of combining and cooking various components can be considered as an important element of national cultural identity. Thus, it can be argued that the local cuisine is a key factor that can add value to a destination by contributing to sustainable competitiveness in the globalized tourism market.
During the workshop, the participants will examine all the necessary steps and actions that are required for a successful organization and implementation of gastronomy events and actions, in order to promote the local gastronomy and culture of an area.
The workshop aims to present the tools and processes of participatory decision-making through specific examples and best practices. There will be a “first-come, first-served” basis and if the number of requests exceeds the maximum number of participants, there will be a representative selection depending on criteria.