Programme Schedule

  1. Place Marketing and Place Branding as tools for the development of cities and regions
  2. The role of civil society in Place Marketing and Place Branding procedures: Participatory planning, partner coordination and conflict resolution
  3. Cultural heritage, creativity and cultural institutions as contributors to the Promotion of Place Identity
  4. The effects of festivals and special events on place and city image
  5. Management and destination promotion in the context of sustainable tourism development
  6. Place Marketing and Place Branding for the attraction of investments and businesses
  7. Implementation and impact evaluation of Place Marketing and Place Branding procedures
  8. Place Image (architecture, urban design, communication design, logo design)
  9. Research tools and strategic evaluation methods
  10. Nation Branding and International Diplomacy
  11. Place e-marketing. Social networking. International networks
  12. Landscape and Identity
  13. Image and identity of Greek cities



Vivian Doumpa ( & Olympia Datsi ( (Tópio , Creativity Platform)
Nicholas Karachalis ( – Greek Open University – External Academic Staff UTH
There will be representatives from Larissa’s local and creative community.
Friday, 31.3. 19.30 – 21.30, Mylos tou Pappa


The workshop deals with the devise of a plan for the everyday management of “Mylos tou Pappa” area by taking into consideration neighborhood’s needs. In parallel, the plan will attempt to connect these needs with city’s branding strategy. The stakeholders, the residents and the young artists of the city (through their representatives) will present their positions and their needs to the participants. Afterwards, the participants will be asked to co-decide for Mylos strategic management and promotion based both on certain placemaking and participatory planning tools and their acquired knowledge and experiences. The workshop aims to present participatory decision-making tools and methods through a specific example.
The workshop can be attended by both Conference’s participants and anyone who might be interested and has stated his/her participation electronically. There will be a “first-come, first-served” basis and if the number of requests exceeds the maximum number of participants, there will be a representative selection depending on criteria.



Dimitris Karagiannis (, Chief Executive HARCOS Company, PhD Candidate UTH
Theodore Metaxas, ( Assistant Professor Department of Economics UTH
Friday, 31.3 19.30 – 21.30, Mylos tou Pappa


The workshop will be focused on the devise of a marketing plan for a gastronomy event in the city of Larissa and it will be based on participatory practices, the importance of local gastronomy as a tourism-boost factor for the area and the enhancement of Larissa’s tourism brand. The workshop will be based on the fact that the local gastronomy has become an important dimension of any destination, contributing substantially to the authenticity and the anticipated strengthening of any local economy.
By taking into consideration that a successful tourism destination is partly evaluated by the “positive discoveries” of visitors, the amount of money spent per inhabitant and the prospects of revising that destination, we understand the importance of gastronomy and its potential contribution to the previously mentioned domains. It is also worthy to note that national or regional gastronomy may be among the most important cultural expressions. In addition, on a more practical level the national identity is reflected on the food experiences that are offered. The ways of combining and cooking various components can be considered as an important element of national cultural identity. Thus, it can be argued that the local cuisine is a key factor that can add value to a destination by contributing to sustainable competitiveness in the globalized tourism market.
During the workshop, the participants will examine all the necessary steps and actions that are required for a successful organization and implementation of gastronomy events and actions, in order to promote the local gastronomy and culture of an area.
The workshop aims to present the tools and processes of participatory decision-making through specific examples and best practices. There will be a “first-come, first-served” basis and if the number of requests exceeds the maximum number of participants, there will be a representative selection depending on criteria.



Dimitris Koutoulas, ( – Tourism Marketing Consultant, Assistant Professor UoP
Friday, 31.3. 19.30 – 21.30, Mylos tou Pappa


This is an intensive workshop concerning the practical aspects and steps of a successful destination brand plan from the perspective of a DMM (Destination Management & Marketing) organization.

    Which are the benefits for those who will attend the workshop:

  • A very good understanding for what destination branding is and is not
  • A familiarization with the attributes of a good destination brand
  • A good knowledge of the appropriate destination brand planning steps
  • An awareness of destination brand’s deliverables
  • An awareness of Greek and foreign examples.